An analysis carried out in the UK In 2019 revealed that 15.8 percent of UK customers had a gym subscription, as per Wilson (2018). Revenue is expected to grow at an annualized rate of 2.8 percent over the next five years, reaching £3.1 billion in 2024-25 (Wison, 2018). Senior people make for 24% of all fitness subscriptions, and out of the 2.3 billion non-members, some over 55 attended their gyms more often. Advertising emphasis needs to be placed on converting non-members that are in their senior years into customers.
The Graph below shows the trend of the Fitness industry in the Uk in 2019 according to IHRSA. It is evident that it has been on a growing rate as compared to those in Clubs and Retail Spaces.
Based on the information above, you’re probably wondering, why is the fitness industry gaining such massive popularity, and why is it experiencing an influx of aged folks In particular?
You've probably heard it before: exercise and physical activity are beneficial for you, and you should try to incorporate them into your daily routine. Numerous studies have demonstrated the major health benefits of exercise, which grow even more vital as we age. Seniors who exercise regularly tend to enhance not just their physical state of being, but their mental health as well - which will help them preserve their independence as they age. Below, we’ll be taking a look at why it’s essential to keep the kind active, especially during old age.
Every second that passes, every minute that rolls, time pushes forward and we do not feel its toll immediately but many decades later... and the lifelong effect sets in, ageing. We are all bound to age. I’m talking about that ripe age where you can go through the highlights reel of years gone by and re-live many experiences in your head. Not to mention the unexplored years ahead to look forward to!
To be able to reach such a golden age in the healthiest possible state, and have more promising moments to look forward to, exercising your brain is just as important as physical exercise. Your brain has to be in top-tier shape, just as much as the physical body.
Your brain has nearly 100 billion neurons which can shrivel. The brain is already tasked with handling app of these neurons, and with the help of frequent exercise, it can achieve much more than we associate it with. These neurons required constant exercise because inconsistent use of the brain essentially destroys these neurons and the billions of communication pathways of cells. As one of the important organs in your body, keeping it fit cannot be overemphasized!
There are TONS of mental exercises for you to explore. You can solve puzzles, you can pick up on a new craft, you can experiment with music or new sounds, you can write your thoughts, experiences and feelings, and think of new ways of doing things you have become accustomed to. Just get creative about challenging your brain. The goal is to get your brain muscles bulge a little and maintain that muscle. And a visit to the gym every now and then would also be of help.
Incorporate these into your daily regime. The benefits will wow you.
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